SEO Tips - 5 Tricks For Ranking Higher
Search engine optimization is becoming more and more confusing with the changes in Google's algorithm . Here's 5 easy steps you can take to improve your ranking.
1. Page Loading Speed
Page loading speed will always be important for several reasons. The first and obvious reason being that a visitor doesn't want to wait very long for your page to load and will go somewhere else if it does. Secondly, Google has recently said they expect your load speeds to be lower than 3 seconds or it can hurt your ranking.
You can test your page speed and get tips on ways to improve it using GT Metrix
2. Optimize The Mobile Version Of Your Site
Now more than ever we are all using mobile phones to search. So much that it has recently became more popular to search on a phone that a traditional computer. If you're site isn't mobile friendly once again not only does that hurt your ranking but also the user experience for anyone visiting your website.
You can test your website using Mobile Friendly Test
3. Improve User Engagement
Google tracks the amount time a visitor spends on your website. This helps determine if the search was relevant to the keywords used to find your site. If visitors continuously visit your site and leave shortly after then Google will view that as your site not being relevant and lower your ranking. There's a view simple steps you can take to help draw in your visitor:
- Make content easy to read: If you want people to stay on your site you need to make sure it's easy to read. Keep sentences short, use headers, and bullet points.
- Use images throughout your site: Using images helps break up the text of a long article as well as keeping the reader engaged.
- Provide value in the beginning of the content:This probably goes without saying but you should have a decent introduction to draw get the readers attention.
4. Strengthen Social Media Presence
First of all, you should use social media for marketing purposes alone. However, your social media page itself ranks in search engines. So even if your website isn't being found there's a chance your social media pages will.
5. Use Longtail Keywords
Concentrating on long tail keywords gives your business a better chance to rank on the first page of Google for relevant keywords and phrases. For instance, if you are trying to rank for broad keywords that turn up millions of results on Google, you will have a harder time competing with bigger, more authoritative sites that already have a wealth of popular content. However, with a less competitive long tail keyword, you have the opportunity to rank well on the search engine results page, resulting in more traffic to your site.
This is by no means an all inclusive list of how to get to #1 on Google but these are some quick easy steps to get you headed in the right direction. If you'd like a more in depth SEO site audit contact us.
Still have questions? Contact us we'll be happy to help!