Small Business Websites - The Problems & How To Fix It
While most small business owners recognize the need to have an online presence, there's still a fairly large pool of business owners that don't fully understand how to maximize it's benefits. Let's start off by looking at some statistics.....
- Over one quarter (30%) of small businesses do not have a website
- 18% of all small business websites are not in compliance with Google’s Mobile-Friendly Algorithm
- 24% of small business websites get updated less than once a year
- 71% of small business websites have no "call to action"
- 81% of small business websites don’t have social media accounts
- 38% of customers use the Internet to find a store at least once per month
We just looked at a bunch of stats, now lets take a quick look of why it's a problem in case you fall into one of those categories.
- To many consumers if you don't have a website you might as well not even be in business. You're irrelevant or closed down shop. This is the worst category to be in, even a bad website is better than no website at all.
- As of 2018, more searches are done using mobile devices than a desktop computer. If your website isn't mobile friendly there's a 99.9% chance you'll lose out on business and not even know it.
- Not updating your website regularly has a negative effect on your search ranking. This means you won't get listed as high on Google which ultimately leads in less site visitors and less money in your pocket.
- Every website should have a call to action. This is User Design Interaction 101. You want to direct the user's attention and guide them to what you want them to do.
- Social media is a great marketing platform. In my humble opinion you should have at least one account if not multiple accounts for different platforms (Facebook, Twitter, Instagram, etc.). These accounts can be easily integrated into your website and drive traffic to your site and engage users.
- Without a website you're missing out on all of those customers that use the Internet to find stores (38% and rising). Not only should you have a website but you should be listed on Google My Business
How To Fix It
Don't worry I won't just leave you hanging. Here's how to fix those problems and maximize the benefits of your website.
- If you need a website contact us we'll be happy to build a great website for you. At the bare minimum use a drag and drop website builder if you don't want to pay to have it professionally done.
- Make the extra effort to get your website mobile optimized. Adjustments will need to be made to the code so contact your web designer.
- Update your website by starting a blog, news sections, or add upcoming events, all of those are ways to update your website every month or two which helps you stay relevant and improve your search ranking. Not to mention you can gain new customers who might enjoy reading about the topics you talk about.
- The easiest way to add a call to action is to put a link or button in the navigation menu. Notice on ours we have a "Contact" button in orange to stand out and draw visitors to contact us with questions.
- Social media pages are easy to create and most likely something you can do yourself. If you don't have time you can easily hire someone to do it for you and even have them create posts to engage your followers.
- Google My Business is an easy way to get listed on google and improve your search ranking. Whether you have a brick and mortar store front or just an office you should list your business to get found easier and generate leads.
Having a website in today's market is becoming a must for any business. Having a website with a great design that engages visitors, mobile friendly, and search engine optimized is even better! Make sure you're getting the most out of your website and digital marketing efforts.
Still have questions? Contact us we'll be happy to help!